How To Generate More Calls and Customers In The Home Services Market

For decades, the phone book has been the main artery for businesses. People used to find businesses through the phone book until online listings changed the game. Angie’s List, Yellow Pages, Yelp, and other sites have changed how contractors and customers interact and find one another. Even Amazon is joining in on the home service provider market, with its new Amazon Home Services feature. Researchers predict that the on-demand home services market will grow at a rate of almost 49% in the next few years.

Helping your business stand out from on-demand home service industry giants can feel like a David vs Goliath battle. But, you can stand apart and make a name for yourself in this growing market. It starts by optimizing your marketing budget to get more calls from customers and optimizing to make those count.

PPC Call Tracking 1

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Caption: Know where your calls are coming from. With PPC call tracking, you can identify which campaign resulted in a call.

Your Phone is An Important Tool

While online communications are growing, nothing compares to a traditional phone call for booking home services. Studies show that 70% of customers prefer contacting a home service provider via phone call, as phone calls bring a more human aspect to the job. Speaking on the phone brings greater trust, and it’s a faster method of communication. The more complicated or costly your services are, the more likely a phone call will be during the customer journey. Even in markets such as PPC and SEO, the customer journey is as vital as ever.

Phone Call Tracking 1

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Caption: Studies show that 70% of potential customers prefer calling a business before booking a service. A phone call helps your business seem more reputable.

Phone calls are crucial for home service-based businesses, but successful phone marketing solutions aren’t about just getting all the calls you can. It’s also about tracking important call metrics, such as the PPC ad that led the customer to call you, the SEO keywords that caught their attention, or the duration of the call.

Two Major Steps for Improving Home Service Marketing

In today’s increasingly competitive market, every inbound call is crucial. It’s important to not only improve the type of calls you get but to track data regarding your calls.

First Step: Track the Right Data

Data is crucial for any marketing strategy, and calls are no different. With call analytics and tracking, you can get insights into your marketing efforts and spend. Call analytics can help you understand where your calls come from, such as specific PPC campaigns or SEO keywords. Full analytics allow you to follow the journey of each customer through your website, either on mobile or desktop versions. Call tracking data can even help businesses understand the time of day a customer called, along with distinguishing between new and repeat customers.

Pay Per Click Call Tracking 1

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Caption: Call tracking services offer metrics that help identify factors such as ad type, ad group, or time ad was posted. This helps businesses and marketers choose the right options moving forward with their ad spend.

All of this data is crucial for making the most of your marketing efforts. Call tracking can help businesses improve PPC ads and hone in on the success factors of SEO campaigns. With tangible results for your ROI, expanding online marketing efforts is more easily justified.

Second Step: Combine Call Data with Customer Insights

As much as businesses wish they could listen in on every call to maximize opportunities or gain insights, this just isn’t possible. Or at least, it wasn’t possible until recent call tracking technologies. There are call tracking systems which also include recording and transcription of calls, allowing businesses to search calls which led to successful conversions for keywords or phrases. Then, those phrases can be applied to future calls to help promote successful conversions.

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Caption: Call analytics can help determine which keywords customers say during a call, and which phrases help the call turn to a conversion.

If listening in or digging through call logs is too time-consuming, consider using call tracking services which offer AI technologies or reporting. These services can compile insights and metrics into easy-to-read information on the most crucial components of your calls. This can help ensure that your business makes the most of every call.

Get Competitive with Call Analytics!

Whether you’re running PPC campaigns, SEO efforts, social campaigns, or any other online inbound marketing effort, call analytics are absolutely crucial. The data provided can help marketers make informed decisions regarding their efforts. Call analytics can help your business make the most of every dollar spent for ads, along with honing in on successful call practices. Make the most of your efforts today with call analytics!

Author: Rotem Tibi

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Rotem Tibi is the owner of First Page Advantage Sarasota SEO Agency. With cutting-edge SEO techniques, he places clients on the first page of Google’s search results for their top keywords.

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